Kratom is one of the most lucrative and fastest-growing alternative medicine sectors. According to recent statistics, the global kratom market size was valued at USD 1.87 billion in 2023 and is projected to reach USD 5.69 billion by 2030. That reflects a compound annual growth rate (CAGR) of 17.2% during the forecast period.
With such a bullish industry, it’s understandable why investors are jostling for a share of the kratom market. But like any business, success as a kratom trader depends heavily on efficient marketing.
We’ve taken the liberty of highlighting the top five marketing strategies to boost your kratom venture.
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1. Stock Different Kratom Formulations
When most people think about kratom, perhaps the first images that spring to mind are of ground powder, capsules, and freshly harvested leaves.
However, kratom comes in several other preparations. You can find the herb in edibles like gummies, topicals like ointments, and inhalables like e-juices.
Some manufacturers also avail kratom as oral tinctures designed to be administered sublingually. Not to mention traditionally brewed kratom tea noted for its remarkable potency and high absorption rate.
Stocking multiple kratom formulations lets you tap into customers of diverse tastes and preferences. Just ensure all your products bear evidence of testing by independent laboratories.
Such proof is usually available in the form of a certificate of analysis (CoA) report. It highlights the active compounds and any additives in the tested product.
2. Establish an Online Presence
A common rookie mistake many kratom vendors make is setting up a physical place of business but ignoring all suggestions of building an e-commerce store.
Even if your brick-and-mortar kratom shop is located in the busiest city street, you’ll still fall short of your revenue targets without having some form of an online presence.
Start by developing a professional website. This is where you’ll post informational content and marketing copies about your products. Ensure the site has pages designated for specific roles, such as blogs, product descriptions, and customer testimonials.
Needless to mention, work with a skilled web developer to help you build a professional website for your kratom business.
Once the site is up and running, conduct regular audits to assess its user-friendliness. Audits would typically focus on the platform’s load speed and SEO friendliness, which brings us to the next point.
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3. Optimize Your Website Through SEO and SMM
Establishing an online presence for your kratom business is only half the work. The other half entails picking a suitable digital marketing technique. Fortunately, there are several options at your disposal, including search engine optimization (SEO) and social media marketing (SMM).
SEO is a sophisticated online marketing strategy that leverages content to enhance websites’ visibility on major search engines. Through SEO, your e-commerce store can pop up on the top search engine result pages (SERPs) for relevant searches like “best kratom vendor” or “kratom stores near me.”
But contrary to popular perception, SEO doesn’t only consist in uploading high-quality content. It also entails more technical aspects like link building. That underscores the significance of working with a professional SEO agency.
You can also unlock SEO’s full potential by leveraging social media. Statistics indicate that some 5.07 billion people worldwide use social networking platforms regularly.
Social media marketing can complement your SEO campaigns by providing real-time client engagement and feedback.
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4. Send Out Email Marketing Copies
Email marketing is one of the most overlooked yet highly effective digital marketing techniques. It’s an ingenious way to increase brand awareness as well as establish a strong connection with your existing and prospective customers.
A 2020 report by Aweber suggests that nearly 80% of businesses found email marketing to be effective. What makes this digital marketing method particularly attractive for kratom startups is its low cost. All you need to send out marketing copies are the recipients email addresses.
But like most internet marketing techniques, the efficacy of email marketing depends on the content.
Nearly half of email recipients decide to open or delete an inbox based on the subject line alone. An even bigger percentage prefers to skim through the body for relevant keywords before choosing whether to read it in detail.
So, first impressions matter. Use short and concise email subject lines of at most 20 characters. You can also implement emojis where necessary to pique the reader’s interest.
5. Encourage Reviews
Consumers are getting savvy by the day.
Unlike before when an online user would search for an item on the internet and click on the first page on SERPs, the modern shopper insists on reading reviews before purchasing a product from an e-commerce website.
In fact, about a half of online shoppers won’t buy a product (from a retailer) with ZERO reviews, regardless if the company enjoys impeccable search engine rankings. That’s enough incentive to encourage reviews and feedback.
Whenever someone orders your kratom products, ask them to share their feedback on your company’s webpage as well as on their social media platforms and other review websites. The feedback should cover two critical aspects – your products’ efficacy and overall customer experience.
Then, carefully monitor the reviews and respond to each feedback appropriately.
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The Bottom Line
Kratom is still relatively new. So, whichever marketing strategy you implement, focus on informing your prospective clients rather than merely pushing your products to them.
Create compelling content detailing kratom’s perceived therapeutic benefits, potential adverse events, contraindications, and dosage recommendations. Note that the modern customer is information-driven and will only purchase products that they’re sufficiently knowledgeable about.
